Setting up rustic buttercream wedding cake with fresh flowers
BakeBella cake designer Abby and rustic buttercream wedding cake
Setting up a rustic buttercream wedding cake

Hello and a big thank you for stopping by! I'm Abby, a largely self-taught, self-made cake artist with well over a decade of professional experience in the cake decorating industry.

I have absolutely adored baking from my early childhood and have many fond memories of baking cakes with my mum (who too was a cake decorator) and learning the more traditional bakes (scones, apple turnovers and the most delicious pastry) with my wonderful nan who, to this day, still bakes every single week. I guess you can say that baking is somewhat of a tradition passed down the generations in my family!


My real cake journey started at the age of 18 after studying Art & Design at college. My little sister was obsessed with the bunny character Miffy and the supermarkets back then didn't offer anything overly imaginative. I asked mum to teach me the basics of sugarcraft so I could make the birthday cake and it was after that first experience at cake decorating, I took my first steps into self-employment.

About Me

From part-time passion to full-time profession...

I launched My Cupcake Box when I was 19 and nowhere in my area specialised in cupcakes. I very quickly built up a large customer base which led me to develop an eye for perfection and subsequently go on to perfect my skills with dedicated sugarcraft courses at Brooklands College, in addition to continuous self-learning of new techniques.

Armed with new skills and experience I decided to widen my cake portfolio and renamed the business to suit.


Incredibly similar to my name now, it was formed by combining both my name and my sister's name, Ella. I wanted something short and catchy and as baking is a huge part of what I do - BakeAbella was born.

I successfully ran BakeAbella for 5 years at which time I had several fabulous opportunities. I grew a fantastic relationship with the owners of The Boileroom music venue in Guildford and would create all of their birthday and event cakes year after year. 


I later took a 3-year break to try something I had always dreamed of, running my very own coffee shop.  My partner Robert and I took over a little coffee shop in St Johns Village in Woking which we renamed Penny Blacks Coffee House as the premises used to be the old village post office several years ago and the penny black was the world's first adhesive postage stamp.

We turned what was a cold and uninviting space into a warm and cosy place to relax and meet up with friends. We hired the best staff, served the most delicious coffee and more importantly, turned the business around in just 6 short months.


I baked every day at the coffee shop, creating seasonal brownies and blondies, layer cakes, traybakes and the best selling chocolate chip cookies as well as bespoke celebration cakes when I had the time. My bakes were such a hit with our customers that I would still be baking at 9pm some evenings just to keep up with the demand!


After the steep learning curve that is owning and running a coffee shop, at the end of 2017 we made the hard decision to sell due to Robert's full-time work commitments and the need to relocate so it was only natural that I resumed my passion for cake decorating.

Since 2017 based in Wokingham, Berkshire I have been creating bespoke wedding cakes, celebration cakes and using my own coffee shop experience to supply local coffee shops with freshly baked goods.


With a constant fully-booked diary I was absolutely delighted to be awarded Wokingham's Top 3 Cake Maker by Three Best Rated consecutively for 2020, 2021 and 2022 and hope to follow suit in my new county of Wiltshire.

Now, with over 17 years of professional experience to my name and a new permanent home for my business to flourish in Devizes - I cannot wait to expand my portfolio and share my years of knowledge with other creative individuals!

Abby x

Sugarpaste wedding cake with fresh flowers

Sometime in 2011

Sugarpaste wedding cake with fresh flowers

Little Later in 2019

Sugarpaste wedding cake with sugar ruffles and large sugar flower

Last Year in 2021

Unsurprisingly, learning the art of cake decorating takes a lot of time, dedication and hard work especially to perfect certain skills and techniques. Above are some photo examples of what 17 years worth of commitment and perseverance look like.


If you choose me to be your wedding cake supplier you are guaranteed years worth of experience and skill development which results in a flawless high-quality finish for your wedding cake!