terms & conditions

By paying your deposit it will be deemed that these terms are understood and accepted as applying to your order. If you seek further advice please email me at hello@bakebella.co.uk

1. Standard Terms And Conditions Of Trading

These terms form the basis of the contract between our customer and BakeBella. These Terms and your Order Form are considered by us to set out the whole agreement between you and us for the sale of cakes. It is your responsibility to check all details in the Order Form are complete and accurate as this is the document we work on when completing your order.

2. Basis Of Sale

Any samples, drawings, or descriptions we issue and any descriptions or illustrations contained on our website are issued solely to provide you with an approximate idea of the cakes they describe and remain the property of BakeBella.

Quotations are valid for a period of 30 calendar days from the day of issue.

No contract is made with you until we have received your Save the Date Deposit also known as your booking fee. Once your deposit/booking fee has been received you are in a legally binding contract with BakeBella.

3. The Cakes

We warrant that on delivery or collection, the Cakes shall conform to their description as set out in the Order Form, be of satisfactory quality and comply with all food safety, statutory and regulatory requirements in the UK. We will not be held responsible for customer disappointment of the design or the interpretation of the cake as long as it is made in line with the customer’s pre-agreed requirements set out in the Order Form and will face no consequent liability. It is the customers’ responsibility to ensure all details within the Order Form and sketch/cake inspiration photos are correct and meet their exact requirements.

The warranty does not apply to any defect in the Cakes arising from wilful damage, accident, negligence by you or any third party if you use the cake in a way we do not recommend, your failure to follow our instructions or any alterations you carry out.

Our cakes are made in an environment where nuts, egg, milk, gluten and other allergens are present. We cannot guarantee that any cake is entirely nut-free although we make every effort to ensure that allergies are accommodated.

We cannot guarantee an exact replica of any cake but we will do our best to make it so. Where colour swatches are provided we will do our best to match as close as we deem possible. Exact colour matches are not guaranteed.

Fresh flowers are not included in the price of the design. If a cake is to be dressed with fresh flowers these are to be provided by your florist. BakeBella do not source or provide fresh flowers for wedding cake decoration and take no responsibility if fresh flowers are used on a cake. The Customer should obtain a notice of plant safety from the florist.

From time to time certain materials for our cakes may become obsolete. This is totally out of our control; however, we will do our best to select replacement products to reflect the original design as closely as possible. We reserve the right to replace items with component parts of equal or better quality without consultation.

If your cake contains figures made from sugar paste, whilst edible, we do not advise that they be eaten, due to the possible presence of dowels for reinforcement. All of our figures are handmade, and therefore, whilst we try to capture the characteristics of a particular person if requested (such as with eye colour, hair colour, hair length, glasses etc), we cannot guarantee a true likeness. It is your responsibility to provide images for our reference. If images are not provided standard figures shall be used.

The cake is a fresh product containing no additives or preservatives and it is our right to assume consumption on the day requested. Cakes should be stored in a dry place, at room temperature, away from direct sunlight and sources of heat in the box provided. They should NOT be refrigerated unless instructed.

BakeBella and the customer expressly agree that the cakes and all goods purchased from BakeBella remain the property of BakeBella until paid for in full.

4. Delivery And Collection

Celebration orders may be collected free of charge from BakeBella by prior arrangement. We accept no responsibility for any damage sustained to the cake once it has left the premises.

If delivery has been requested we will deliver the cake on the day set out in the Order Form to the address provided. Specific delivery times can be requested but cannot be guaranteed. BakeBella will always do the best it can to ensure delivery dates agreed are achieved for the provision of the goods or services however the Company cannot accept liability for delays and time shall not be of the essence.

When delivering to a wedding venue, we will contact the venue in advance to arrange a mutually convenient time for delivery. If we set up the wedding cake we shall take a photograph of the cake before leaving and, where possible, obtain a signature from the venue confirming the cake has been received in good condition. Should the venue need to set up the cake themselves we shall explain how the cake is to be displayed and where possible obtain a signature to verify we have done so. Once the cake has been delivered we are unable to accept any liability for any damage sustained to the cake thereafter nor any failure to follow the instructions provided.

5. Price And Payment

The price of your cake will be as set out in your Order Form. No Vat is payable on the cakes. A £100 Save the Date Deposit (booking fee) is required for wedding cake orders and a £50 Save the Date Deposit (booking fee) for all other cakes. For wedding cakes, a detailed order confirmation will be issued detailing the final balance and payment details. Payment reminders will be sent close to the due date and it is the responsibility of the client to ensure payment is on time.

For all cake orders, the balance must be paid in cleared monies no later than the date set out in the order form by bank transfer to the account specified, or payment by debit or credit card. If paying by debit or credit card please allow 10 working days for the payment to clear. Late payments will incur a daily £1.50 charge.

If payment is not received by the date specified this shall be constituted as a breach of contract by the client. We reserve the right to hold the order until payment is made in full. When payment is late we accept no responsibility should we be unable to purchase the required stock or equipment to make the cake as laid out in the order form. In these circumstances, the cake will be made as close to the order form as possible with no redress or liability on BakeBella.

Cake Tasting Boxes can also be ordered prior to securing your wedding date for £34 per box and once you book your cake with BakeBella, we will deduct 50% of the box cost from your Final Balance due.

6. Cancellation, Postponement And Alterations

In the event of a cancellation by yourselves, charges are as follows;

For Wedding Cakes
‍More than 8 weeks prior to the date = booking fee only
8 weeks prior to the date = booking fee plus any costs for supplies already obtained
Less than 4 weeks prior to the date = booking fee plus any costs for supplies already obtained and work carried out

For Celebration Cakes
‍7 days prior to the date = booking fee only
Less than 3 days prior to the date = booking fee plus any costs for supplies already obtained and work carried out


By paying the booking fee you agree with our terms and conditions. The booking fee is not refundable.

‍In the event of a postponement, the payment due remains the same as a cancellation. Subject to availability we will carry the monies paid forward to the new event date. Please be aware that we will only do this on occasions where we have the new date available. All orders are non-transferable as standard. Any further postponements will be classed as a cancellation. Cancellations MUST be in writing.

You may, prior to 8 weeks before the event day, or 7 days for celebration cakes, amend or cancel your order by providing us with written notice. In the case of alterations, a new order form will be issued detailing the changes and the new cost. Alterations are not confirmed until a new order form has been issued. Should you make any changes after that time there will not be a reduction in the price you pay, even if your new design is cheaper than the original booking.

In the unlikely event that we need to cancel your order, any monies paid will be refunded. BakeBella reserves the right to cancel, vary or suspend the operation of this contract if events occur which are in the nature of force majeure including (without prejudice to the generality of the foregoing): fire, floods, storm, plant breakdown, strike, lockouts, riot, hostilities, non-availability of materials or supplies or any other event outside the control of BakeBella, and BakeBella shall not be liable for any breach of contract resulting from such an event.

BakeBella's liability (both in contract and tort) in respect of defects in goods or services shall be limited to the issue of a credit voucher in respect thereof or granting a refund or other such compensatory measures as BakeBella, at its discretion, considers appropriate in the circumstances and shall be limited to the value of the goods or services giving rise to the claim.

BakeBella shall not under any circumstances be liable for the customer respect of indirect consequential loss or damage or loss of profits, provided always that these conditions do not exclude or restrict BakeBella's statutory liability for death or personal injury arising from any negligence on BakeBella's part or liability imposed by statutory implied terms in Consumer Contracts.

7. Complaints

Complaints are very rare and due to the amount of work put into each individual cake, we take them very seriously.

Both Parties agree to not post any negative information about the other arising out of this Contract or Event on any social media platform, online forum or website without providing advance written notice of the intended content thereof and providing the other party with a prior opportunity to resolve any issues between the parties amicably.

Complaints regarding the decoration of celebration cakes can be easily repaired so errors of this nature must be pointed out upon delivery/collection so as to give us the opportunity to correct them. Once handed over this confirms that decoration is as requested and no further claims can be made. Wedding cake clients will be sent a detailed sketch of their wedding cake or inspiration photos prior to the wedding. It is the clients’ responsibility to check that this meets with their requirements and raise any issues with us if there are any discrepancies.

Where the complaint is in regards to the quality of the cake then the cake, or remainder of the cake/tier, must be returned to us as soon as possible after cutting and within 48 hours of collection/delivery to ensure that we are able to fairly assess the nature of the complaint.

Please note we can only deal with the client who placed the original order.

8. General Terms

All designs and intellectual property rights remain the property of BakeBella®.

We reserve the right to use images and videos of your cake for any form of advertising including web-based promotions, brochures, galleries and competitions. It is advisable that you keep a copy of all documentation received from BakeBella for your own benefit.

This Agreement together with the Order Form documents provided constitutes the entire agreement and understanding between the parties relating to the order. Except as may be expressly stated in this Agreement, it supersedes and cancels all prior agreements, statements, representations, understandings, negotiations and discussions, whether oral or written, between the parties. Each of the parties acknowledges and agrees that in entering into this Agreement it does not rely on any statement, representation, warranty or understanding made prior to this Agreement save to the extent that such statement, representation, warranty or understanding is incorporated into this Agreement. Each of the parties acknowledges and agrees that in entering into this Agreement it has not relied on (or has been induced to enter into this Agreement by) any statement, representation, warranty or understanding made prior to this Agreement. Nothing in this paragraph excludes any liability for fraudulent misrepresentation.

In the event that any one or more such provisions of this Agreement should be deemed to be invalid or unenforceable, such invalidity or unenforceability shall not affect the validity and enforceability of the remaining valid and enforceable provisions thereof which shall be construed as if such invalid or unenforceable provisions had not been inserted.

The parties agree to submit to the non-exclusive jurisdiction of the English courts.

Any headings utilised in this Agreement have been inserted for the convenience of reference only and should in no way restrict or otherwise affect the construction of the terms and conditions hereof.

BakeBella reserves the right to change these Terms and Conditions at any time.

9. Contacting Us Regarding Information

BakeBella is the trading name of Abby Vickers Sole Trader registered in England and Wales.

Our contact email address is hello@bakebella.co.uk. Our address and contact for written correspondence can be issued upon request only.

Any Subject Access Request should be made to the following email address hello@bakebella.co.uk


This version was last updated on 1st November 2021.